Regional Free Range | IKEA | Service Office | Jebel Ali, Dubai

Al Futtaim Group - Other locations

Job Description

Job Requisition ID: 144865 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role

To achieve maximum sales growth and profitability with the Market Specific Range segment. This is done by

  • Contributing to the Market Specific range in the market to achieve maximum sales growth and profitability with the Market Specific Range segment that support core range.
  • Supporting the HFB Business Leader with competence and coordinating the full country MS range.
  • Optimize sales priorities, secure that the country fulfils the overall country MS objectives.
  • Establish the conditions/foundation for the country to have a successful Market Specific range.
  • Develop above competences in our organisation both in Service Office and in the Stores  


What you will do


  • Collaborate with sales Leader, identifying potentials for the Market Specific Range cross HFBs to meet the markets specific needs
  • Support core range. Optimize sales priorities and secure sales meet the agreed forecasts.
  • Create a Market Specific Range Business plan, connected action plans and implementation 
    • Through analysis and market knowledge responsible to drive the total performance of the Market Specific Range: Sales, profitability and positioning of the range (price & quality)
    • Identify and implement market specific range with the purpose to contribute to IKEA’s market relevancy in the local markets(PMA)
  • Ensure a communication with Business Creators and Demand Planners at BA Free Range, and being the main speaking partner to Sales Manager, Range Manager, Sales Leaders; contributor to country strategy.
    • Contribute during the market specific product development process
    • Contribute during Sales Planning, Range Dimensioning and EDS Process, and optimize range efficiency through active tail analysis.
    • Contribute to the cluster meetings with relevant market specific knowledge, competence and analysis
  • Coordinate with the stores team to identify the range gaps as per the local market needs that can be fulfilled from the Market specific range.
  • Should be able to create and follow up orders and their status in various free-range tools like Barium, Free range online etc.
  • Coordinate with Middle East cluster about market potentials from the Market specific range and push to have common list for the entire cluster in order to receive best possible cost benefits.
  • Coordinate with the PR&C team before committing any orders to IOS & Ensure no restriction
  • Provide the stores with any needed Guidelines and required training for the new functions.
  • Regular Follow-ups on the Market specific range performance to identify the articles that will remain permanently in the range what we need to phase out.
  • Ensure that the Market specific range is well presented across all our stores on the region.


Required skills to be successful

  • Must have excellent communication and interpersonal skills
  • Must be able to build working relationships and work in teams.
  • Must be able to speak and understand English
  • Must be computer literate


What equips you for the role

  • Must have a minimum 2-3 years of Sales Experience in a core area of the home.
  • Knowledge of the total IKEA range offer
  • Overview and excellent understanding of life at home in the market and market needs
  • Overview of PR&C country specific issues
  • Knowledge of MS Excel and IKEA sales report analysis 


About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

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