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Qatar Airways Jobs 2021 – Loyalty Manager

Qatar Airways

Job Description:

  • Takes a leading role in the assigned Region to manage, plan and execute the Airline’s strategy for customer loyalty, across all customer segments, including Program Members, Non-Members and members of partner programmes. Works closely with Head Office Loyalty team to strategically employ customer data to personalise a premium, global, flexibile offering that fully leverages the company assets and drives up Net Promoter Score (NPS), membership, redemption and revenue. Develops more direct customer relationships, rebuilding loyalty offering to attract and create value for members and drive daily engagement with oneworld alliance partners and other partners.

Job Responsibilities:

  • Work closely with Head Office Loyalty team and other stakeholders to seek out technology innovation partners/ requirements (in assigned region) for new Loyalty Partnerships especially cobrand acquisition and integration in the QR app and site.
  • Collaborate deeply with Loyalty Marketing, Partnerships team and our partner’s marketing leaders to ensure providing alligned world-class loyalty marketing.
  • Develops the regional Loyalty strategy for the assigned region and oversees the implementation of the strategy into actionable activities and campaigns to achieve loyalty key performance targets against the following indicators: customer lifetime value, Net Promoter Score (NPS), member penetration, communication engagement rate, partner revenue, redemptions, membership populations and member spend.
  • Act as the subject matter expert on Loyalty, including activities across all customer segments, including Programme Members, Non-Members and Members of Partner Programmes.
  • Research, monitor and report on best practices and localise products based on market needs to capitalise on key Loyalty focused opportunities.
  • Track closely the performance trends of each channel with the help of comprehensive dashboards and performance tracking tools, and take corrective actions as necessary to ensure the assigned region will achieve their targets.
  • Actively lobby for deeper digital integration with partner assets.
  • Manage all Loyalty activities related to budgeting, workflows and processes for the assigned region.
  • Maintain daily interactions with Head Office stakeholders in Loyalty, Customer Insights Personalisation and Platform (CIPP) and all other relevant departments to align all stakeholders on local, regional, and global initiatives and opportunities.

Qualification & Experience:

  • Bachelor’s degree or equivalent (MBA or Master’s preferred).
  • Possess ability to manage multiple projects in various stages of development.
  • Strong understanding of the digital environment with prior experience in digital/ecommerce roles.
  • Managerial skills – Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills.
  • Ability to train and develop subordinate’s skills. Ability to foster teamwork among team members.
  • Detailed understanding of the airline value chain with professional experience in a range of key commercial functions.
  • Strong skills in analysis and interpreting analysis for business decisions.
  • 6+ years of experience in Airlines / Travel industry in commercial roles specializing in the student/ youth segment.
  • B2B experience is critical.

Job Details:

Company: Qatar Airways

Vacancy Type: Full-time

Job Functions: General Business

Job Location: Doha, Qatar

Application Deadline: N/A

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