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Product Manager – Covid & Respiratory

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.


ROLE OVERVIEW

The position of Product Manager is for the Rapid Diagnostics business, they are a leader at the point of care. The business focuses on five areas : Infectious Disease for Developed Markets, Infectious Disease for Emerging Markets, Cardiometabolic & Informatics, Toxicology and Consumer Diagnostics. These businesses provide testing solutions for everything from influenza to HIV to diabetes to drug tests and pregnancy testing. Our products are used in a variety of settings including hospital labs, physician office labs, urgent care clinics, pharmacies and remote health posts in remote and rural areas.

The Product Manager role will be responsible for supporting the development and execution of our global marketing strategy in Middle East. They will drive the acquisition, analysis and distribution of key market and customer data, and be responsible for delivering information and insights to identify new market opportunities for the region as well as compete effectively in our existing product and market segments. They will observe the patient pathway to develop companion testing solutions that improve case finding and linkage to care. They will also work externally with customers and users to understand needs and growth prospects for our business especially focusing on return to work in COVID safe environments. Finally, they will partner with global and regional commercial team to launch new innovations.

This is an excellent opportunity for a highly motivated, communicative and analytical individual to add value and capability to a fast-growing organization while improving patient lives. This role will report to the Product Director for COVID and Respiratory in Middle East and Africa. The position will be based in UAE Dubai office.


WHAT YOU’LL DO:

  • Support commercial leaders with market development activities such as roadshows, advisory board meetings, trade show presence, etc. Take from concept to execution.

  • Support Product Director to develop and implement strategic and tactical plans. Coordinate efforts of internal cross-functional teams to ensure timely execution of tactics and programs within specified budgets.

  • Develop effective sales training tools to support the field sales team in interpreting clinical data, guidelines, product benefits and competitive positioning.

  • Develop keen understanding of workflow and learn benefits of products, refining product positioning and developing key messages for customers.

  • Build and maintain a database for tracking key market data for the region. Includes cleaning, organizing and analyzing the market data.

  • Track and analyze funding, pricing and volume trends for major product categories

  • Perform ad hoc market assessments based on review of epidemiological, economic and healthcare data.

  • Support primary and secondary market research projects.

  • Assist with qualitative and quantitative market research to develop new insights into the market and recommend appropriate changes in positioning and key messages as necessary.

  • Monitor and communicate competitive activity and market trends as well as formulating strategic responses.

  • Act as primary contact for interactions with field-based reps and distributors about product related inquiries.

  • Liaison with sales for demand planning and forecasting.


EXPERIENCE AND EDUCATION, YOU’LL BRING:

  • BA/BS required in science, engineering, marketing, finance, business process or another equivalent field.

  • Successful marketing and/or sales experience, preferably 5 years in the diagnostics or medical devices industry in Middle East and UAE market.

  • Strong communication skills, strong collaborative skills.

  • Attention to detail, comfortable with PowerPoint and storytelling.

  • Strong Excel skills required. CRM knowledge would be useful

  • Strong analytical and problem-solving skills, attention to detail.

  • Can do attitude, passion for healthcare

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on LinkedIn at www.linkedin.com/company/abbott-/, on Facebook at http://www.facebook.com/Abbott and on Twitter @AbbottNews.

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