Product Director – Air Conditioners

Michael Page

Job description / Role

As the Product Director for this global brand, you will have responsibility for product development, branding, promotion, sales as well as the P&L for the assigned categories.

Client Details

Our client is one of the most well known Home Appliances Manufacturers globally. Over the years they have seen unprecedented growth and have expanded to several new geographical locations. The are financially strong and offer great developmental opportunities.


* Control & Plan RAC Department profitability and expenses ensure profitable operations
* Create RAC Strategy including product strategy, Demand planning, Market share occupation and coverage expansion.
* Maintain a strong relationship with retailer’s category managers, marketing managers and business managers to insure the best in-house share, product placement and marketing communications in all retailers’ stores & Medias.
* Establish & build strong relationship with top consultant agencies in System AC industry in KSA and the region, to expand win rate of RAC projects.
* Determine the product pricing strategy based on market conditions, under the principle of profitability, work with the sales team to connect with local partners, formulate annual sales budget and sales rhythm, and reach an annual sales plan.
* Assist the local team to carry out the output and implementation of product marketing and training programs, promote the localization of marketing resources, and monitor the input and output of terminal marketing implementation.
* Build annual marketing strategy that will secure high awareness level and top of mind of consumers, and maximize the company’s communication share in channel’s Stores, Flyer, Social media and promotional calendar.
* PSI procurement, sales, inventory control, improve product turnover, reduce operating costs.
* Collect and handle user complaints, provide after-sales interface to improve information, assist and supervise after-sales resolution of quality problems, and improve user experience.
* Research and collect information on the local market and end-user needs in Saudi Arabia, connect with the Head Office, determine the direction of product planning, and study the future Road map of products.

Job Offer

* Attractive Salary Package
* Global growth opportunities

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