Publinet Advertising and Publicity
Job description / Role
Account Managers are multitasking professionals.
– They liaise and work with client representatives while concurrently studying the objectives, marketing communication policies, and needs of their clients’ organisations to develop relevant communication plans that will positively influence public and stakeholder opinion.
– As part of the larger structure, they represent their client and speak on their behalf when delegating tasks to the support team of content creators and creatives at the agency.
– Their efforts to promote goodwill, ideas, products, or services encompass the generation, editing and strategy-checking of all things related to the client; coaching client representatives in effective communication with the public and with employees via media training; planning and conducting market and public opinion research to determine the potential for product/services success; and consistent and effective client and media relations efforts.
– They work within a wider team, taking instructions from management and delegating duties to their support team.