Performance Marketing Specialist

Al Futtaim Group

Job Description

Performance Marketing Specialist | Digital Retail| Dubai

Overview of the role:

End to End Management of PPC Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce



What you will do:-

Description of Accountability:


Manage day to day PPC campaigns

  • Strategy & Execution
  • Upper or lower funnel based on KPIs
  • Daily monitoring



Delivering performance reports and insights to the PPC

team and internal stakeholders. Reporting

Delivering performance reports and insights to the PPC

team and internal stakeholders.


Strategy & optimization

  • Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
  • Delivering customer-focused, profitable multi-category campaigns to agreed targets
  • Addressing and escalating campaign performance issues.
  • Responsible for AB tests, Search Query analysis and keyword mining.




  • Create relationship & workflows within the department
  • Work with all the brands you are in charge of



Personal Development

  • Develop knowledge in Paid Social execution
  • Develop knowledge in programmatic advertising
  • Participate into a more data driven approach project with the CRM department


Required Skills to be successful: Fluency with one or more bid management tools (Adwords, Marin, GA360 or Kenshoo)Strong Web analytics experience (Google Analytics, SiteCatalyst).Experience in Retargetting platforms (Criteo, RTB) is a plusExperience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi)Comfortable using BI tools (Tableau, Power BI)Advanced skills in MS ExcelExperience using a CDP is a plus What equips you for the role:Bachelor Degree4-5 years’ in an eCommerce environment (retail is a plus)Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROASDemonstrated ability to interpret data for insights and next steps.Understanding of Digital and ecommerce metrics, conversion funnelsTeam player with ability to self-learnExperience in Budgeting Data driven mind-setEnglish mandatory 

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