Origin Energy
Job Description:
As a Digital Content Marketer, you will be accountable for launching and growing these initiatives by creating and executing customer acquisition and engagement strategies with integrated, multi-channel content marketing.
Job Responsibilities:
- Driving customer acquisition and activation by continuously looking to optimise marketing activity through experimentation, A/B testing & data driven insights
- Managing a wide variety of internal and external stakeholders whether they are internal development, marketing, digital and legal teams or external 3rd party suppliers or agencies
- Writing copy across multiple platforms and channels
- Social media content strategy, creation and execution.
- Creating, executing and automating outbound communication campaigns via Marketing cloud/CRM
- Developing new and creative growth strategies via content marketing for a variety of exciting Future Energy initiatives in demand response, battery storage, EVs and Virtual Power Plants
Job Requirements:
Qualification & Experience:
- Familiarity with agile and lean validation – you’ll love developing a hypothesis, designing tests and then measuring success
- You are an awesome communicator, stakeholder manager and problem solver
- Creativity to incorporate new user growth programs within the changing energy landscape
- Experience managing and launching campaigns in-house and by using external marketing agencies
- Excellent copy writing skills
- Experienced with Adobe campaign manager and analytics
Job Details:
Company: Origin Energy
Vacancy Type: Full Time
Job Location: Victoria, AU
Application Deadline: N/A
