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Origin Jobs – Digital Content Marketer

Origin Energy

Job Description:

As a Digital Content Marketer, you will be accountable for launching and growing these initiatives by creating and executing customer acquisition and engagement strategies with integrated, multi-channel content marketing.

Job Responsibilities:

  • Driving customer acquisition and activation by continuously looking to optimise marketing activity through experimentation, A/B testing & data driven insights
  • Managing a wide variety of internal and external stakeholders whether they are internal development, marketing, digital and legal teams or external 3rd party suppliers or agencies
  • Writing copy across multiple platforms and channels
  • Social media content strategy, creation and execution.
  • Creating, executing and automating outbound communication campaigns via Marketing cloud/CRM
  • Developing new and creative growth strategies via content marketing for a variety of exciting Future Energy initiatives in demand response, battery storage, EVs and Virtual Power Plants

Job Requirements:

Qualification & Experience:

  • Familiarity with agile and lean validation – you’ll love developing a hypothesis, designing tests and then measuring success
  • You are an awesome communicator, stakeholder manager and problem solver
  • Creativity to incorporate new user growth programs within the changing energy landscape
  • Experience managing and launching campaigns in-house and by using external marketing agencies
  • Excellent copy writing skills
  • Experienced with Adobe campaign manager and analytics

Job Details:

Company: Origin Energy

Vacancy Type:  Full Time

Job Location: Victoria, AU

Application Deadline: N/A

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