Officeworks Hiring – Digital Manager

Job Description:

An opportunity has arisen in Officeworks eCommerce team for a Digital Acquisition Manager to take on a 12month mat leave cover. In line with Officeworks ambitious growth plans, there is significant investment into our eCommerce team and this role is integral to the success over the coming year. Reporting into the Head of eCommerce you will have overall responsibility of the paid and organic search strategy to grow visibility of Officeworks in search engines, drive quality traffic and maximise sales through the funnel to purchase. This is a cross functional role where you will work with multiple stakeholders and external agencies to identify any underperforming areas and rectify strategies to maximise ROI.

Job Responsibilities:

• Educate, influence and champion the benefits of paid and organic search to key, senior stakeholders across the business
• Develop and deliver half yearly roadmaps for SEO and SEM activities
• Work with agencies to develop the SEM / SEO approach for new products / service launches and business growth opportunities
• People management, responsibility for the development opportunities for a recently formed team of 4
• Work with wider team to improve performance marketing activities for key categories
• Managing an operational multi-million dollar budget

Job Requirements:

Qualification & Experience:

• Responsibility for the management / part management of an ecommerce store
• Expertise and passion for developing and leading a small team
• Experience working with / managing agency partners
• Expertise using Google suite of products
• Excellent commercial acumen and influencing skills
• 6+ years’ experience working in digital marketing or eCommerce
• A strong drive for continuous improvement – creating efficiencies & processes, innovating and maximising growth
• Tertiary education in Marketing / advertising / commerce of IT is preferrable
• Comprehensive understanding of SEO and content optimisation, SEM execution, test and learn methodologies, and website analytics

Job Details:

Company: Officeworks

Vacancy Type:  Full Time

Job Location: Ballarat, AU

Application Deadline: N/A

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