Job description / Role
Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, and / or content marketing.
Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries and ordering marketing collateral.
Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.
Create, proof read and edit copy for various marketing channels, ensuring consistent voice.
Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts.
Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
Conduct market research and identify appropriate trends.