Job Description:

KPMG is currently seeking a Senior Associate, Digital Analytics and Optimization to join our Marketing Analytics organization.

Job Responsibilities:

• Identifying the best mix of tools available to conduct analysis; comfortable working with existing data sources, creating new data from user testing, or relying upon industry research
• Strong understanding of CRM based lead nurturing and analysis, able to provide strong direction in acquisition campaigns and lead scoring methodologies
• Create and execute on internal (digital) learning agendas that tackle the key business questions to which stakeholders need guidance and answers
• Collaborate with digital and creative, integrated/functional marketing, account-based marketing groups to innovatively test and analyze new digital experiences for lead generation and brand awareness
• Minimum of three years of recent experience of marketing analytics experience
• In-depth knowledge of PowerBI (especially PowerBI report server), Salesforce Marketing Cloud and Datorama is preferred
• Familiarity with ABM focused marketing methodologies and the ability to translate marketing engagement data into account based actionable insights
• Strong critical thinking and analytic skills, including the ability to understand business plans and the objectives of multiple stakeholders

Job Details:

Company: KPMG

Vacancy Type:  Full Time

Job Location: London, England

Application Deadline: N/A

Apply Here

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