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International Marketing Consultant

Domino's Corporate

Company Description

Domino’s, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, re-energized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and over 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

Job Description

Are you a passionate consumer and brand champion with a love for travel? Do you have a strategic and analytic mind that loves challenges and is able to thrive in a constantly evolving and dynamic environment? Do you like meeting new people, experiencing different cultures and want to make a difference to the fastest growing business within Domino’s? If so, an exciting role in Domino’s Pizza International for the Asia/Africa & Pacific region may be waiting for you.

You will be responsible for working with Master Franchisees on bringing Domino’s to life across the region. You will be working closely with both the master franchisee marketing teams and your colleagues in Operations, QA, Supply Chain and IT to craft marketing and branding strategies. As a strong all-rounder, you will work across the marketing mix – marketing comms, digital, insight, product development, pricing – strong project and stakeholder management are essential. Highly commercial, you will also need to be naturally curious, a creative thinker and work well on your initiative. Knowledge of a second language is a plus but not a must.


Job responsibilities include:

Marketing consulting to Domino’s international Master Franchisees to influence strong marketing strategies in all markets to grow and protect the brand while providing brand guardrails and principles. Team member responsibility is at market/master franchisee level not at store level and therefore must have experience setting strategies, building plans and ensuring execution.


Educating

  • Educate and consult markets on creating marketing strategies based on the “Domino’s way” of doing marketing; retail, sales and profit focus with a long-term growth in mind.
  • Educate markets on the use of the Domino’s Brand Book, focusing strongly on the Global Brand Positioning with the intention to drive brand consistency across the world.
  • Educate the master franchisees to make marketing disciplined decisions based on data, facts and research.
  • Provide access to tools and educate markets in such tools around pricing, brand positioning, product development and menu optimization, communication and media selection and allocation (digital and non-digital).
  • Team member will educate markets on brand actions around defining, protecting and growing the brand.


Consulting

  • Consult markets on key topics such as pricing, brand positioning, product development and menu optimization, communication and media selection and allocation (digital and non-digital).
  • Drive increased effectiveness and consistencies of franchisee marketing programs across the region by consulting on the design and optimization of their campaign, advertising and media strategy.
  • Consult with markets in tracking KPIs for critical metrics based on global benchmarks and suggests ways to reach said KPIs
  • Consult with Master Franchisees a robust e-commerce plan, including but not limited to optimization of owned e-commerce platforms (OLO, mobile, app), performance media (display, affiliate, paid social, SEM, and others), and image-driving media (owned, display, social, etc.)
  • Demonstrate marketing leadership skills with franchisee marketing teams and wider business.


Building

  • Manage collection, analysis and communication of best practices related to marketing calendar management and marketing creativity.
  • Develop international assessment reports for all markets.
  • Lead and develop global tools, processes, principles, guardrails and guidelines that are relevant not only for the specific markets or region the consultant is responsible for but also for the broader international community.
  • Ensure that the Domino’s brand is positioned in a clear, consistent and concise manner in international markets, while allowing for initiative and entrepreneurial freedom tie to the local consumer needs and wants


Facilitating

  • Facilitate the creation and sharing of global case studies and benchmarking working closely with country leadership teams in the region.
  • Facilitate the gathering of key KPIs and documentation from master franchisees to report back to COEs to create and feed specific tools.
  • Facilitate conversations and discussions not only with the master franchisees’ marketing teams but also the C-suite team.
  • Monitor execution of said plan and share best practice from the Domino’s ecosystem, the category and other categories
  • Monitor overall e-commerce KPIs and monetization of digital programs.


Collaboration

  • Share market knowledge and learning with cross-functional counterparts.
  • Develop and drive holistic business solutions that touch multiple departments and drive meaningful change.

Qualifications

  • Minimum of 5+ years of increasingly responsible marketing experience; Ideally 2+ years in a restaurant or QSR industry and experienced in a multi-market capacity
  • Experience developing and writing holistic marketing strategies
  • Experience with multi-channel optimization of advertising spend –with an emphasis on digital know-how
  • Comfortable using data to provide sound factual recommendations
  • Strong academic credentials, preferably an MBA
  • C-suite outstanding communication skills
  • Proven ability to succeed when working in a collaborative, cross-functional team environment
  • Comfortable in an influencing role
  • Ability to travel up to 30-60% within region and internationally, depending on business need

Additional Information

All your information will be kept confidential according to EEO guidelines.

To apply for this job please visit ae.indeed.com.

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