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IFS – C&M – PR & Communications Lead – Senior Manager

PricewaterhouseCoopers

Job description / Role

Line of Service
Internal Firm Services

Specialism
IFS – Clients & Markets

Management Level
Senior Manager

Job Description & Summary
A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Marketing and Public Relations team is responsible for PwC’s external media relations and social media strategy. As part of our team, you’ll help with social media account management, media relationship management, and identifying new and emerging opportunities for the Firm.

The PR & Communications Team Lead is responsible for the firm’s external communications activities. This individual will lead the PR & External Communications team to focus on protecting the brand and positively positioning the Middle East firm and its spokespeople. The PR & Communications lead will utilise targeted media platforms such as print, broadcast, and digital whilst continuously monitoring mentions and consistently achieving share of voice targets. Reimagining the way we profile ourselves in the market will be a focal point for this leadership role. 

Primary duties and responsibilities

PR & External Communications

– Manage the presence and positioning of the firm by developing and implementing a holistic PR strategy that gains positive exposure across the region.
– Evaluate and assess all media requests, facilitate interview opportunities, support interview preparation and coaching with our Senior Leadership, Partners and Directors.
– Provide timely advice and direction in relation to the firm’s reputation.
– Manage any Public Relations agency relationships, define their mandate, and monitor their performance (where applicable) .
– Measure effectiveness of external communications initiatives and produce reports for all LoS leads.
– Measure and monitor the share of voice of PwC Middle East coverage vs. our regional competition.
– Secure optimal profiling of our subject matter experts in speaking positions during leading events and conferences – both PwC managed, and external – regionally, and at times globally.
– Work closely with the Marketing team to ensure full alignment and coordination of external marketing campaigns.
– Ensure content developed positions the PwC brand appropriately for external publications and multi-communication channels.
– Work closely with the business to ideate and assist in the development of blogs and articles from start to end.
– Manage the crisis communications process locally with support from the Marketing & Communications Lead, ensuring all matters remain confidential and dealt with in a professional manner. 
– Oversee all press releases and manage the press release calendar to ensure consistent profiling of the PwC brand regionally.
– Manage communication activities including enforcement of corporate communication policies and guidelines, support the Middle East Leadership team with external communication leading to increased profiling.
– Work with the Business Development and Pursuit & Insight team to ensure alignment and brand integrity within PR & Communications strategy.

Planning & strategy 

– Develop the external communications strategy and implement plan in coordination with the Clients & Markets Strategy and KPIs.
– Ensure effective collaboration with LoS and Team Leads to develop external communication plans.
– Work closely with the PR team to implement strategies.
– Reimagine delivery of PR & External Communications processes for efficiency and effective delivery of projects.

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