HSBC Jobs – Digital Customer Engagement


Job Description:

This role will also collaborate and consult with the Senior Manager, Digital Engagement, to define yearly Digital Engagement targets contributing to Canada’s overall digital performance metrics.

Job Responsibilities:

  • Build Key Performance Indicator tracking into tactics; utilizing the data received + research to support conclusions. Prepare weekly and monthly reporting.
  • Key contributor to delivery of the CANADA Digital strategy and digital implementation.
  • Lead campaign design and build to test copy across various channels and audiences, to find opportunities to drive incremental growth.
  • Accountable for supporting CANADA market with all business activity (including internal/external communications, training and operational impacts) to support launch and maintenance of the program
  • Accountable for delivery of CANADA Personal and Relevant Digital communications and experiences strategy and implementation.
  • Accountable for leading the transition from strategic programme to operationalized ongoing communications process across CANADA ensuring robust governance and minimal disruption to services
  • Accountable for leading process review activity to benchmark effectiveness and define strategy for continuous improvement of communications and engagement.

Job Requirements:

  • Strong commercial focus, ability to balance risks vs. rewards and maximize cost effectiveness and profitability for the business.
  • Strong digital expertise and a digital first mindset
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues
  • Exceptional analytical, planning and governance skills
  • Outstanding Subject Matter Expertise of online and mobile channels, including technical, market place and customer considerations.

Qualification & Experience:

  • Experience in strategy formation and campaign management
  • Bachelor’s Degree in Business, Marketing or equivalent
  • 5-7 years leadership experience in designing and implementing marketing communication strategies
  • Leadership experience in customer focused organizations, in disciplines such as digital, marketing or change management skills motivating and inspiring others to excel

Job Details:

Company: HSBC

Vacancy Type: Full Time

Job Location: Toronto, Ontario, CA

Application Deadline: N/A

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