Emirates Group UAE Careers – Marketing Analytics Manager

Job Description:

A part of the Marketing Analytics team, this role is key to discover and implement needs for measuring website and digital assets performance across web and App. This includes setting up measurement criteria, work with the business teams and other key stakeholders to determine KPIs, metrics and benchmarks we want to measure to understand overall performance. Not only will you be analysing but also monitoring performance consistently to ensure everything is reporting correctly and functioning as it should, setting up check-in meetings with relevant team members as needed.
Lead the capture, analysis and dissemination of marketing data to ensure teams across CCM&B can make real-time, data-driven decisions. Work closely with Strategic Planners, Customer Insights and Customer Strategy & Retention to identify data capture requirements and, along with inputs from relevant teams across the department, design and ensure the implementation of analytics solutions to drive data-driven capabilities.

Job Responsibilities:

• Be accountable for ensuring documentation is created for all measurement frameworks, KPI development and reporting inputs for reference by teams within CCM&B as needed.
• Build relationships with third parties, partners, suppliers, technology platforms and others to facilitate sourcing of data on performance of campaigns and programs. Ensure KPIs relevant to the CCMB teams can be tracked and measured, such that they can be used in-flight for optimization, post-campaign to gather learnings, or at the start of new campaigns/programs to develop strategies.
• Develop roadmaps for Digital Marketing support across CCM&B teams, identifying short and long term opportunities and agreeing on timelines for implementation.
• Oversee the build of automated dashboards, reports and scorecards. Build training programs and communications for the CCM&B teams.
• Build the understanding of and drive requirements across CCM&B for tracking, measurement and reporting. Identify gaps across the department, and work alongside teams to build knowledge of marketing analytics benefits and uses.
• Design predictive and forecasting models to support marketing planning and investment decisions across regions and channels. Understand the components of the models and work with internal and external teams to obtain the data necessary to drive the models.
• Remain at the forefront of analytics developments, bringing in new ideas, measurement models, and skillsets to ensure
• CCM&B remains current and relevant in this regard.
• Drive resolution of data quality issues, working with teams across the CCM&B department, the Emirates Group and external partners to ensure the quality and usability of data.

Job Requirements:

• A deep understanding of performance driven Digital Marketing Channels like Paid Search, Affiliate Marketing, Email
• Basic knowledge of tools used by different digital marketing channels like Doubleclick, Salesforce (Email Marketing) etc.
• Degree preferably in Engineering, Digital Marketing, E-Commerce or equivalent. Google Analytics Certification highly desired Experience in a digital marketing analytics in a global organization
• Intermediate understanding of different BI tools like Microstrategy and tableau etc.
• Advanced knowledge of Google Analytics Tracking and reporting like conversion tracking, goals, segmentations, third party.
• Ability to draw insights from data, visualise in order to bring life to numbers and strategic story telling Intermediate query writing skills and knowledge of SQL, Google Big Query, Google cloud platform etc.
• Marketing & Media Communication.Other : 8+ Years

Qualification & Experience:

• Marketing, Display Marketing, as well as user experience and journeys to conversion
• Degree or Honours (12+3 or equivalent) :

Job Details:

Company: The Emirates Group

Vacancy Type: Full-time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

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