AcaiXpress
Job description / Role
• Audit, plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns and google analytics.
• Design, build, and maintain our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Forecast sales performance trends to generate revenue using different offers and high negotiation skills
• Build an inbound marketing plan
• Create a PR strategy
• Implement, training and manage (CRM) system.
• E-Commerce management
• Write content and blog for the website.
• Email Marketing direct with customers.
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
• Prepare and deliver promotional presentations.
• Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market.
• Communicate directly with clients and encourage trusting relationships through cold calls.
• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
• Coordinate with photographer and videographer
