UG Inc Executive Search
Job description / Role
Digital Marketing Manager (Real Estate Background) – Arabic Speaker
Job Location: Dubai, UAE
Salary: up to AED 25K + Benefits
(Job role will be based in KSA however UAE profiles are welcome)
We are searching for candidate with experience in Web Project Management; Web Development; Web Analytics, Domain Knowledge of Real Estate User Experience, Digital Marketing, Google Analytics, IQ Certified Cloud & Security Knowledge.
• Strong experience in SEO, data analytics, marketing campaigns, strategic planning, user experience and web development.
• Determine the company’s growth and development strategies for strategic digital assets (website, mobile site, mobile apps, etc.) and ensure the development and business performance of these assets
• Maintain ownership of all digital channels like Website, mobile apps, social media channels (Instagram, Facebook, YouTube, LinkedIn and Twitter), messaging channels and payment gateways.
• Manage, coordinate, and administer all web projects/tasks from the conceptual stages through planning, IT development, content, testing, launch, and closure
• Ensure the technical operability & optimization of the website in coordination with IT
• Ensure any website integration is implemented maintained correctly
• Ensure successful delivery of world-class web usability portals, mobile apps or online projects
• Manage the internal and external digital designers to ensure smooth UI/UX
• Lead the content marketing team to optimize and amplify high-quality content
• Manage the media planning and budget management across search, Display, Retargeting, Social and any additional new channels
• Develop/Manage digital marketing campaigns and ensure they are executed within the budget and timelines
• Lead and manage external agencies, ensure business needs and requirements are implemented with high quality and within service level agreements
• Develop ongoing web strategy for continued growth – Implement SEM/SEO strategy
• Manage the email marketing program. Define email calendar plans, segmentation, measurement, and internal communication in the context of the overall marketing plan
• Maintain the company business locations in Google My Business
• Act as advisor/expert for the company in terms of digital platforms and relationship marketing including industry best practices and trends
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage the Senior Management expectations and ensuring Marketing Department objectives are met
