Digital Marketer – Food Packaging Manufacturer

Job description / Role

On behalf of our client, a well established manufacturer of food packaging bags, paper bags, plastic bags and refuse sacks, we are recruiting an experienced Digital Marketer. You will be responsible for managing all search engine optimization (SEO) activities on all major search and social media networks. You should be able to manage all SEM and PPC (pay per click) campaigns on LINKEDIN and Google in order to maximize return on investment.

Responsibilities
• Identify trends and insights, perform tests, collect and analyze data and results to accomplish maximum ROI in paid search campaigns.
• Analyze website analytics, PPC initiatives and campaigns effectively.
• Manage campaign cost, assess monthly costs and reconcile errors.
• Optimize landing pages for search engine advertising by conducting keyword discovery and other optimization tasks.
• Research and execute search engine optimization suggestions.
• Research and analyze competitor advertising links.
• Perform email marketing.
• Create and execute link building strategy.
• Work with editorial and advertising teams to drive SEO in content creation and content programming.
• Propose changes to website design, content, linking and other variables to enhance SEO positions for target keywords.
• Write effective SEO friendly content for blogs, journals, websites and social media accounts.