Digital Executive

A Professional Public Accounting, Audit, Tax, And Advisory Firm

Job description / Role

• Marketing, Branding, Events & Digital Marketing Professional – Web Designing and Development, and Digital Marketing.
• Website maintenance; Social Media; Branding/Graphic design; SEO: Search Engine Optimization [On Page/Off Page/ Technical SEO]; SEM: Search Engine Marketing; Digital Marketing Tools; UI Developer and Digital Marketer responsibilities
• Web Designer, UI Developer, Digital Marketer and Social Media marketer
• Experience in SDLC process which includes Designing, Developing, Testing and Implementation
• Participated in Requirement Gathering & Coding according to the Functional & Technical
• Collaborate with Business Owners & Product Owners to Develop and Validate high-level Requirements
• Creating the UI Components as per the Design and Information Architecture
• Integration of UI Components with the Application Business Layer
• Ensure Design Consistency with Client’s Development Standards & Guidelines.
• Work Independently to Provide a Minimal Defect Release
• Involved in Bug Fixing, Implementing Change Requests & Implementing Enhancements.
• Good knowledge of Cross Browser UI (HTML/CSS) Pitfalls
• Experience in UI Testing using Puppeteer
• Developed & Maintained Automated CI/CD Pipelines for Code Deployment using Jenkins
• Provide Technical Leadership & Responsible for Developing Components
• Expert in Digital Marketing (SEO, SMO, SMM, SEM) analysis
• Experience in Online Lead Generation
• Experience in all aspects of Natural/Organic Search Engine Optimization, Search Engine Marketing (SEM)
• Experience in Google Ad Manager Accounts
• In depth knowledge of ethical/white-hat techniques
• Perform competitor SEO Research, Site Analysis & Keyword Research
• Expert in Manage large keyword lists
• Configuring Google Search Console Tool
• Monitoring the Website Traffic with Google Analytics
• Expert in Link Building: One way link, Reciprocal links & Three way Linking
• Experience in Social Media Marketing and Optimization
• Experience in Social Media CRM Tools
• Experience in Retargeting channels
• Good knowledge on creating robots.txt & ror.xml (Resource of Resources) file
• Experience in Creating Email Marketing & Brand Marketing
• Expert in Content Management Systems (CMS) development using Word press
• Integration and Editing of multiple Custom Themes and Module
• Experience in Word press Performance and Security
• Responsible for legacy Data Loading Processes by GIT, Maven, FTP and Cpanel
• Worked with the Onshore Team.
• Work Closely with the other Team Members to Meet Client Goals

Word Press (Content Management System (CMS))
• Experience in Word press
• Experience in Handling Dashboard & Admin
• Experience in Posts vs. Pages
• Expert on Creating Pages & Categories
• Integrating Plug-in & Themes
• Selecting Premium Themes, Integrating, Configuration & Customization
• Creating Custom Menus
• Managing Comments, Creating Users, Custom Permalinks
• Good Knowledge in Changing the Settings & Media Library
• Editing the CSS File & Premium Themes
• Data Import and Export
• Change the wp-config file
• SEO Setup in Word press
• Integrate SMO Tools
• Maintaining Word Press Security & Performance

Google Ads Certifications
• Degree in Technology & Management.

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