CRO Specialist

Al Futtaim Group

Job Description

CRO Specialist| Retail | IKEA

Overview of the role

Lead the conversion optimization efforts to improve user experience, maximize conversation rates and drive engagement across all digital points. Manage, test, and implement conversion points in the marketing funnel to deliver key metrics and KPI’s.


What you will do

  • Manage, test, and implement conversion points in the marketing funnel to deliver key metrics and KPI’s
  • Plan, prioritize, design & build A/B or multivariate tests
  • Be able to translate and communicate testing results and data-driven recommendations into an effective message, continually creating insights and value for clients.
  • Continuously analyzing the performance of funnel conversion and user behavior, to identify areas of opportunity
  • Conduct analytics- based site audits, highlighting areas of concern and implementing improvements and enhancements.
  • keep up to date with new CRO methodology, theory and tech and sharing within the team
  • Collaborate in plan, develop, implement the SEO strategy
  • Together with the team implement the SEM strategy
  • Collect and analyze data, monitor competitors, and identify trends to achieve the maximum ROI across all our conversion points
  • Track, report and analyze Key metrics and KPI’s for all touch points and campaigns
  • Apply knowledge of web analytics, customers segmentation- and audience in the optimization process
  • Stay on top of all trends, apply the changes on the digital platform as per the Customer needs, and IKEA positioning and communication strategies, and maintain best practices

Required skills to be successfulStrong Knowledge of one or more testing platformsWorking Knowledge of HTLM, CSS and JavaScriptA strong analytical mind, with the ability to problem solve and analyze data with meticulous attention to detail.Highly proficient in Google AnalyticsGood competency with data-mining calculations on Advanced excel, Power BI and other digital performance toolsExperience with qualitative data analysis and research methodologies such as usability testing.Up to date with the latest trends and best practices in SEO and SEMA solid working knowledge of the Google Suite (Analytics, Tag Manager, and Optimize) including how to debug implementation issues.Strong organizational skills and the ability to manage time and workload effectively.Excellent communication skills both verbally and written, with a high standard of English language and grammar.A solid knowledge and understanding of e-commerce user behaviors.Good knowledge of different growth management and personalized platforms which can support increase online conversion, and user engagement.Understanding and capacity to translate the commercial priorities into an actionable plan.Agile and growing mindset What equips you for the roleProven experience in managing, testing, and implement conversion points in the marketing funnel to deliver key metrics and KPI’sProven experience in conducting website/ App audits, addressing areas of improvement, and implementing the necessary changes.Experience in planning, prioritize, design & build A/B or multivariate testsProve experience in analyzing and measure the customer journey at all digital touch points aiming to improve the customer experience, engagement, and conversion.

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