CRM Campaign Performance and Optimization

Al Futtaim Group

Job Description

CRM Campaign Performance and Optimization | AlFuttaim Automotive | Customer Centricity | Dubai

Overview of the role

Purpose of this role is drive the performance of each digital CRM Campaign by optimizing the communication tactics as well as the channel strategy. The job holder needs to ensure constant evolution in the way we are reaching our customers for the various Conversion, Retention and Repurchase promoting campaigns in order to maximise reach and efficiency for each campaign.

What you will do 


•   Suggest channel usage for each tactical, event driven, BTL or relationship building communication. 

Collaborate with CRM Campaign Planning Managers to ensure high quality content is provided for each campaign channel.

•   Identify the right audience for each campaign type by creating and optimizing a standardized segmentation framework leveraging Emarsys, the Customer Data Platform and the Relational Database System

•   Organization of segmentation and personalisation Data via native Emarsys capabilities and the use of Relational Database System as well as Customer Data Platform.

•   Content optimization for all ad-hoc campaigns from a creative, messaging and technical standpoint to drive campaign performance.

•   Liaise with various stakeholders in the CRM and Data Team to create and report meaningful reports on Campaign Performance.

Required Skills to be successful  •   Excellent verbal and written English communication skills essential. •   Strong experience with Campaign Management/Marketing Automation Platforms (ideally SAP Emarsys). •   HTML knowledge essential.•   SQL knowledge desirable .•   Sharp understanding of Customer Data and KPI Reports. •   Needs to be fully proficient in Microsoft Office Tools (Word, Excel and PowerPoint). What equips you for the role Having relevant CRM/Marketing experience with a minimum of 2 years working with SAP Emarsys. Business qualification with a strong understanding of operational & commercial marketing.

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