Job description / Role
Global Consumer Durables giant looking for a CMI Manager to lead consumer insights and market research across MEA. Closely linked with Consumer marketing teams.
Global giant in the Consumer industry with over 60 years of presence in the Middle East.
Reporting to the Marketing Director, the CMI Manager will be responsible for;
* Leads the development and implementation of strategic Consumer Insight initiatives and plans in collaboration with the marketing teams
* Gather, breakdown and analyse market data and work closely with the marketing teams to develop communication and brand strategies across MEA
* Work closely with the Marketing Director and be their main point of contact on all data and insights related matters.
* The Marketing Director will rely heavily on the CMI Manager on building the marketing strategy as their input will be relied on heavily when commencing a project
* Work closely with both global and regional Innovation teams on launching new SKUs
* Manage agencies across the region
* Work closely with global CMI teams and manage constant communications with them
* AED 27,000 – AED 30,000 + Bonus, Medical, Flights, Schooling