Concept Manager

Apparel Group



  • he position is responsible for overall brand development and implementation for maximized sales and profit.
  • trategize for brand penetration and positioning within the region to create brand image in the market.

ey Responsibilities
rand Growth and Profitability

  • aximize sales and profitability of brand stores in line with Company targets.
  • evelop the brand launch strategy in consultation with the Brand General Manager.
  • ontrol costs within budgetary guidelines for the brand stores.
  • aximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
  • eview feedback from territories on Brand acceptance and customer expectations.
  • nsure adherence to financial plan in all key areas
  • ales, markdowns, margin and average inventory.
  • reate the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager.
  • nvolve in recruitment and training of team members. Brand Merchandise Planning and Product Selection
  • tudy merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.
  • esign the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores.
  • etermine buying requirements and formulate buying plan and budget.
  • onduct product selection in coordination with the buying requirements and the product research received.
  • nsure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance). Brand Image
  • reate brand awareness “Club Apparel”.
  • oordinate with Retail Operations to collate the feedback on retail and brand operations.
  • evelop Strategy for Visual Merchandising at Stores and ensure implementation of the same. Market and Competition Research
  • cquire market intelligence through various sources and analyze trends that may impact business.
  • esearch the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.
  • ap competition prices / products and provide qualitative inputs to business.
  • esearch and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager.
  • esearch on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration
  • valuate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.
  • o-ordinate for new store openings and re-fits with the operations and projects team.
  • nsure brand outlet locations are in line with the brand strategy and positioning.

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