CATEGORY MARKETING MANAGER

Job description / Role

Position Title: Category Marketing Manager
Employment Type: Full Time
Salary: up to 23,000 AED all inclusive depending on experience and qualifications
Job Location: Dubai, UAE

About the Client:
The hiring company is one of the leading FMCG companies in the UAE.

Job Role:
Prepare annual marketing plan and budget and gain approval from the HOD and from the management to meet the agreed sales targets and in line with the overall brand and category strategy. Personal effort to explore new major account and achieve one in every quarter.
Manage and monitor the allocated marketing budget across activities and initiatives and ensure that spending is within the approved budget and in line with sales achievements
Initiate, lead, and liaise with internal departments, advertising, and creative agencies to develop specific projects such as new product development, new packaging, advertising campaigns, consumer promotions.
Liaise with research providers to get the required market data and consumer insights that help in the decision making about brand positioning, new market entry, new product launches, etc.
Work with Business Development and Finance on pricing
Market research to commission product category