The Middle East Brand Manager will be responsible for the direction and oversight of integrated marketing campaigns as well as the strategic marketing efforts required to drive local market opportunities and challenges throughout the region. You will work collaboratively with Global HQ and across a variety of functions with colleagues from Interactive, Channel, Retail, Partner Communications, PR and Advertising teams. This position requires a deep knowledge of the creative development process, as it relates to both the origination of local / regional marketing campaigns and the localization / transcreation of globally-developed campaigns. You are a self-motivated, flexible individual with very strong interpersonal skills.
You should be a strong strategic thinker, capable of seeing the bigger picture and orchestrating projects to that end. This role requires you to constantly challenge the status quo and seek new and better ways of communicating both internally and externally. Key Qualifications 8 to 12 years of consumer marketing communications experience in a creatively-driven organization or agency. Highly collaborative, with the ability to establish trust, credibility, and influence across multiple partners in a highly matrixed organization.
Partner with business partners for strategic positioning and marketing plans integration. Resourceful, adaptable, creative, and results oriented with high energy, a positive attitude, and the ability to contribute in a team environment. Experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical approach to marketing. A ‘solutions-first’ approach with the drive to find opportunities.
Passionate about popular culture, trends, and new/emerging media and technology. Proficiency in written and spoken English and preferably Arabic as well. Description Act as the ultimate subject matter expert for the products and services you lead. Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around those products and services.
Work with the planning team in Cupertino to deliver local market feedback and insights, ultimately driving more meaningful, creative, impactful communications. Lead all Marcom work for the Middle East, ensuring consistency in messaging across all functional deliverables and that overall timelines are met. Conduct workshops and oversee the Middle East team in attendance. Provide a single point of contact for launch from an overall process, communications and deliverables perspective, representing the Middle East needs with WW Marcom.
Partner with Strategy to provide briefings on new product launches to both Geo Marcom and Sales teams. Collaborate with Product Marketing, Sales and Brand teams to identify and prioritize key marketing challenges and opportunities for the Middle East. Education & Experience Additional Requirements Travel requirements to California and within Middle East.
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