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Brand Manager

Nestle Middle East

Job description / Role

Brand Manager: Nestle Breakfast Cereals

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestle breakfast cereals, including global favourites such as NESQUIK,FITNESS, CHEERIOS and CHOCAPIC. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.

Position Snapshot

– Location: Jeddah, KSA
– Company: CPW / Nestle Breakfast Cereals
– Full-time
– Bachelor’s Degree
– 4 years in Brand Building, with a specific focus on KSA

Position Summary

Reporting to the Marketing Manager, and working cross-functionally within one of the biggest Business Units at Nestle. This position will be responsible for working across All Family Breakfast Cereal Portfolio across MENA, with a major focus on KSA.

Your role as the brand manager will be to delight target consumers through ensuring strong execution of brand plans and increasing market share by leveraging on data, consumer centricity, and an innovative product pipeline.

A day in the life of:

– Your day will start with coffee alongside the whole team, after which you lead on data gathering & analysis from different researches and reports (sales, market share, penetration, consumer behaviours) to provide insights for brand plan development
– After looking at numbers at graphs, it is now time to manages all things related to consumer: product and packaging tests and packaging development across the portfolio
– Once the tactical things are done, now you focus on strategizing the development of consumer compass: brand purpose, brand demand space,consumer target, emotional & functional benefits, brand personality, attributes and values; as well as category strategy: pricing, path to purchase, promotions
– Lunch is now in order, after which you’re back to being a consumer centric brand manager, which encompasses you focusing on developing and executing Innovation pipeline to maintain vibrancy for your brands
– After the innovations comes time to discuss with communication agencies re: development of the ultimate brief, big idea and engagement strategies to ensure implementation of the plans
– Before closing off, you track and monitor sales performance, waste elimination and appropriate investment of your brand

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