Best Buy Hiring For Influencer Marketing Manager

Best Buy

Job Description:

The Influencer Marketing Manager is responsible for managing the end-to-end planning and execution of influencer marketing campaigns. They are the subject matter expert for Influencer Marketing, continuously evolving our approach to stay on pace with industry trends and leading the development of campaigns that maximize impact and meet business goals.

Job Responsibilities:

  • Responsible for driving influencer campaigns and managing all accompanying deliverables from start to finish within timeline and budget
  •  Ensures all influencer campaigns fit into and support the overall goals of the Marketing Team and align to the Influencer strategy
  •  Collaborates with business partners, asking thoughtful questions to get to the right insights and information to build influencer campaigns that meet business goals
  •  Partners with Business Affairs to draft exhibits for contracting external agency support/execution
  • Facilitates all work with external agency including but not limited to campaign briefing, selecting/vetting influencers, content reviews/approvals, and campaign reporting
  • Champions and guides the creation of influencer content, ensuring the creative aligns with the Brand and campaign strategy, while also remaining authentic to the voice of the influencer partner
  • Acts as liaison to business partners for campaign reviews/approvals and to Media/Social teams for all paid and organic support, working within established process and timelines
  • Manages all details related to trafficking influencer assets for paid media and coordinates with partners to leverage influencer assets within organic social and other owned placements in accordance with usage rights outlined in the exhibit
  • Defines and tracks KPIs and benchmarks to measure campaign success; Presents campaign reports and key learnings to business partners
  • Oversees multiple campaigns and projects simultaneously with excellent attention to detail and organization skills
  •  Builds relationships with internal partners and proactively guides where and when business needs can (and can’t) effectively be met through influencer marketing
  • Builds effective relationships with influencers through strong partnership with agencies
  • Champions and represent the Best Buy Brand and the voice of the customer with both agencies and influencers
  • Approaches work with a solution-oriented mindset; Finds common ground and looks to establish agreements that are mutually beneficial both internally and externally
  • Skilled communicator with the ability to effectively navigate within a matrix organization

Job Requirements:

  • Strong relationship-building skills are critical to success as they are a key collaborator and liaison to internal business partners and external agencies.  T
  • he Influencer Marketing Manager must flex between critical/strategic thinking, tactical delivery of tasks, and the connections between these elements for program success.
  • Retail and/or Agency experience
    Prior experience working directly with influencer marketing or a demonstrated passion for it

Qualification & Experience:

  • 8+ Years progressive Marketing or related experience
  • 4+ Years people or resource leadership and/or management experience (indirect or direct)
    Retail and/or Agency experience
    Prior experience working directly with influencer marketing or a demonstrated passion for it

Job Details

Company: Best Buy

Vacancy Type: Full-time

Job Functions: Marketing ,Sales

Job Location: Minneapolis, MN, US

Application Deadline: N/A

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