Awareness Unit Head

The Department of Culture and Tourism - Abu Dhabi

Job description / Role

Objectives: Responsible for designing, managing and evaluating the awareness campaigns and community programs, as well as training and development programs for awareness and communication employees in the committee, ambassadors, community motivators and volunteers who work with the outreach and communication team; In order to motivate the community to see the committee and its mission.
Main responsibilities: Administrative / supervisory role:
1. Participate in developing and implementing awareness- increasing plans and campaigns for the committee, and coordinate with partners from in and outside the committee to achieve the goals of these campaigns.
2.Planning and organizing the public programs that are organized within the activities of the committee, in a way that reflects the objectives and strategy of the committee and contributes to achieving effective participation of the audience.
3.Plan programs that suits each targeted group.
4.Managing the developing the evaluation tools and processes to measure the impact of the awareness campaigns and programs on the committee.
5.Managing volunteer programs in the committee’s activities, as well as organizing a database of volunteers, and their participation in events. Organizing specialized training for volunteers to increase their awareness of the values of the committee, and of the elements of culture and heritage.
6.Managing or organizing continuous technical training and personal development classes for the Awareness and Outreach section employees who are specifically doing outreach work.
7.Organizing specialized training for teachers, university’s professors, and the various groups that the committee deals with to raise awareness around the heritage elements and the objectives of the committee.
8.Adopting various forms of training such as training at workplace, train the trainer training, classroom training, and e-learning, which may include interactive, Internet-based training, multimedia programs, videos, and other computer-aided education techniques, simulators, conferences, and workshops.
9.Managing the development of evaluation tools to measure the performance of community ambassadors and the success of their work when they start their activities in the community.
10.Managing orientation sessions and organizing field training for new community ambassadors who play the role of catalysts in the community.

Organizational role:
1.Managing and directing the unit’s employees in carrying out the tasks assigned to them.

Job role:
1.Design and supervise the implementation of specialized awareness campaigns to raise awareness of the issues that concern the committee, and the values it represents, in accordance with the annual plan for communication, and in a way that achieves the committee strategic goals.
2.Plan, develop and train awareness programs for staff and community ambassadors, using knowledge to effectively use methods such as classroom training, presentations, field exercises, meetings, conferences, and workshops.
3.Submit reports to Senior Management on the progress of Community Ambassadors.
4.Evaluate the performance of volunteers and ambassadors, and the effectiveness of awareness training programs, and issue recommendations for improvements.
5.Consultation with the Head of the Awareness and Outreach section and conducting surveys to determine awareness requirements based on planned motivational campaigns and plans prepared for community ambassadors.
6.Analyzing awareness requirements in order to develop new training programs or modifying existing programs and making improvements to them.
7.Developing and organizing training materials, multimedia visual materials, and other motivational training materials in relation to the committee’s vision, mission, values and goals as well as its portfolio, all its initiatives and key strategic messages, as well as overall training on Emirati culture, heritage and history.
8.Training of trainers and their assistants on techniques and skills used in training employees and community ambassadors.
9.Preparing the budget allocated for awareness and submitting it to the Head of the Awareness and Outreach section.
10.Carrying out any other tasks assigned by the Head Section or the Department Director.
Working Hours: 8

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