Assistant Brand Manager (UAE National)

GMG Group

About GMG:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

Key Responsibilities:

  • Provides inputs for consumer mapping, assists in brand consumer segmentation and differentiation
  • Collects and analyses customer research information to guide brand management decisions, including decisions on the introduction of new products, product assortment, promotion and pricing of products in the store
  • Interacts with retail operations to understand consumer trends, sales figures, etc. to further formulate the business plan for the brand/category
  • Analyses sales related data for products within the brand portfolio and provides insights into enhancing potential sales opportunities
  • Ensures development and reporting of the brand on quarterly basis tracks the performance of the managed brand (s) in the region and develops reports for Principals
  • Studies trends from historical data around brand/category sales and market research to assist in the overall planning process
  • Develops and analyzes sales reports on weekly basis, forecasts and recommends replenishment accordingly
  • Performs analysis on gross margins by store for brands based on historical data
  • Based on analysis, make recommendation on withdrawal of underperforming references
  • Consolidates purchases by categories and ensures they are consistent with targeted product and category mix
  • Monitors performance of purchase, in particular new orders and collections Consolidates reports to derive the relevant metrics and analyzes in preparation for the buying session
  • Communicates approved prices to the Sales team and IT correctly and on time
  • Provides information and analyses on sales performance to prepare markdown and promotions
  • Prepares and submits monthly reports – sell out by store/category, analysis of best/slow movers, sell-thru, stock levels and ageing
  • Prepares monthly reports on customer analytics – average unit price per transactions, average number of units per transaction, conversion rate and statistics by categories of products
  • Supports the promotional activities in the store and ensure the merchandise is available in time and in right quantities
  • Analyzes market trends, consumer preferences, sell through and seasonal demands


  • Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
  • Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan
  • Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Educational Qualifications and Certificates:

  • Bachelor’s Degree in Marketing
  • Master’s Degree in Marketing is Preferred


  • A minimum of 1-3 years of relevant experience with at least 4-5 years in a similar role


  • Planning and Organizing
  • Negotiation Skills
  • Attention to Detail and Quality

Language requirements:

  • English

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